After fourteen years of A-list star treatment by Paramount Pictures, Cruise was jettisoned by its parent company Viacom's chairman Sumner Redstone. Redstone said, "As much as we like him personally, we thought it was wrong to renew his deal: his recent conduct has not been acceptable to Paramount." Shortly after the debut of Mission: Impossible III, USA Today conducted a poll in which 1/2 of the respondents indicated that they had an unfavorable view of the Risky Business star. They cited his off-screen behavior which included his vociferous advocacy of Scientology, his acrimonious attack on psychiatry, and his cutting criticism of Brooke Shields (as to her taking medicine to cope with postpartum depression). I guess poor Tom has "jumped the shark," or, rather, the sofa.
Cf. http://money.cnn.com/2006/08/22/news/newsmakers/cruise_paramount/index.htm?section=money_latest; http://www.variety.com/VR1117948838.html; http://today.reuters.com/news/articlenews.aspx?type=domesticNews&storyid=2006-08-23T001318Z_01_N22285827_RTRUKOC_0_US-MEDIA-CRUISE.xml&src=rss&rpc=22; and http://news.yahoo.com/s/nm/20060822/people_nm/media_cruise_dc_1.